ADVERTISERS FAQ

1. What is Affiliate Marketing?

Affiliate Marketing is a method used to promote an advertiser's online business in which an affiliate (an individual or company unrelated to the advertiser) is rewarded for every visitor, subscriber, customer, lead, or sale generated for the advertiser through that affiliate's efforts.

2. What is a CPA network?

A CPA Network connects advertisers with affiliates who will promote their offers on a cost-per-action (CPA) basis. Rather than paying up front for advertising space, the advertiser only pays for a pre-determined action (customer lead created, sale completed, etc.). The affiliate is then paid for every one of those pre-defined actions they can generate for the advertiser's offer. CPA marketing is often referred to as "performance-based" or "lead-generation" marketing.

3. How do affiliates promote my offers?

By utilizing our network of affiliates, you can dramatically increase the exposure of your offer. The best part is that you aren't paying just for exposure, (as with traditional advertising) you're only pay for actual leads or sales. Our affiliates are able to utilize a wide variety of marketing techniques to promote offers within our network. Some examples of online marketing channels used by our affiliates include email, banner (display), social, search (PPC) and incentivized, just to name a few.

To learn more about how affiliate.com can help you reach your marketing and sales goals, Click Here and one of our advertising account executives will be in touch with you to discuss your unique business needs.

4. I am already working with several other networks. Why should I work with affiliate.com as well?

Every network is different, with different affiliates and varying degrees of advertiser support. By working with affiliate.com, you will gain access to many top performing affiliates that may not be currently running your offers with other networks. In addition, affiliate.com sets the industry standard in advertiser support and legal compliance expertise. You will see the benefits of our network in your results. Click Here to fill out a short form with that tells us more about your specific needs, and one of our advertising account executives will be in touch with you shortly.

5. How much does it cost to join affiliate.com as an advertiser?

There is no cost to join affiliate.com as an advertiser. When you first begin working with us, we do require a fully refundable security deposit which will be applied towards your first invoice; however, this can be waived with a credit check. Click Here to fill out a short form with that tells us more about your specific needs, and one of our advertising account executives will be in touch with you shortly.

6. How does affiliate.com deal with fraud and compliance?

Our knowledge of legal compliance issues is unmatched in the industry. We put that expertise to work as we consult with each advertiser to ensure that every offer is fully compliant and that all of our affiliates are marketing your offers ethically and fairly. Our proactive approach to identifying potential fraud, allows us to identify possible issues before lead quality is affected.

7. What price does affiliate.com charge per lead?

The cost-per-action (CPA or payout) is unique to each individual offer. We will work with you to determine what we believe will be an appropriate CPA for each specific offer that fits your customer acquisition metrics and will also be attractive to our affiliates. Once an offer has gone live, we will monitor the offer's performance and make recommendations if we believe that a change in payout would help improve productivity.

8. How many leads can affiliate.com generate for my offers?

One of our greatest assets is our ability to drive a large volume of high-quality traffic to our advertisers' offers - the most in the industry. Each advertiser's offer is different and many variables can affect the lead volume we can produce. When we first discuss your offer we will give you our recommendations and estimates on the volume we believe the campaign can generate.

9. How does affiliate.com track leads or sales generated on my offers?

Leads and sales are tracked through a third-party tracking system called Direct Track. We will have you place a pixel on your confirmation page that follows the pre-defined action that generates a lead. The system will then track impressions, clicks, and leads or sales from each affiliate that is promoting the offer. In addition, our team constantly monitors lead and sales traffic as an additional quality check on your offers.

10.How can I optimize my traffic?

We have the ability to pass you a subID with the affiliate's account number. With this information, you will be able to track how individual affiliates are performing and optimize your offers.

11.How quickly can I stop a campaign with affiliate.com?

Unless fraud is detected, we require 72 hours notice to suspend campaigns. This time is necessary in order to notify any affiliates that are promoting your campaign and gives them enough time to find an alternate offer to promote.

12. What types of affiliates make up the affiliate.com network?

Our network is made up of a wide variety of affiliates, providing you with a full spectrum of marketing mediums. Our affiliates specialize in banner and text ad placement, search marketing, opt-in email promotions, media buying, and various other online advertising practices. When you set up a campaign, you can authorize affiliates to use any of these options or limit their efforts to specific types of marketing initiatives.