Welcome to affiliate.com- July 30 2010

Traditional Advertising Takes a Hit

by Tom Wozniak, Director of Marketing
Internet marketers have been talking for years about the day that major brand advertisers would begin to turn away from some of the tried and true broadcast advertising initiatives and focus more on internet marketing. Well, one major advertiser has opted out of TV advertising’s biggest annual event this year.
After [...]

Advertiser Tips

By Jason Jugert – Senior Affiliate Manager
The affiliate marketing industry is arguably one of the most competitive markets in the world.  With little to no barrier to entry, anyone surfing the net is a potential affiliate, advertiser or new network.  There are an incredible number of products, services and games in the form of offers [...]

Apple iPad – Game Changer for Online Marketers?

by Tom Wozniak, Director of Marketing
This week, Apple finally unveiled their long-awaited tablet device – the iPad.  Internet pundits, bloggers, and Apple devotees have spent the last 6 months anticipating this day like 5 year olds on the night before Christmas.  Now that it has arrived, is everyone happy with the new toy that was [...]

2009 - The Year that Was in Online Marketing

by Tom Wozniak, Director of Marketing
Before we get too far into the New Year, its worth looking back at 2009 - another exciting year in online marketing.  There were certainly more than a few big stories during the year, but here are just a few highlights that stick out for [...]

Google Goes Real-Time

by Tom Wozniak - Director of Marketing
On Monday, Google announced it will begin displaying real-time content within search results.  These results will show up in a separate search results section on the first results page called “Latest Results” (similar to the current News Results section) and will update as [...]

Online Shopping Hits Record Levels

by Tom Wozniak - Director of Marketing
The numbers are still being reported, but early indicators predict that the holiday weekend and Cyber Monday generated record levels of online shopping.  According to Comscore, Cyber Monday was expected to generate over $900 million in sales (up from $846 million last year) making it the biggest day for [...]

Happy 15th Birthday Affiliate Marketing

by Tom Wozniak - Director of Marketing

According to a number of sources (including Shawn Collins at Affiliate Tip) this month marks the 15th birthday of the affiliate marketing industry.  Often attributed to Amazon.com (who certainly helped bring the industry into popular use), the “invention” of affiliate marketing likely traces back to a number of other [...]

Back from New York

by Tom Wozniak - Director of Marketing
The affiliate.com team is back in the office after a great week at ad:tech New York.  It was great to see so many of our affiliates and advertisers.  Thanks to everyone who stopped by the booth to say hello, joined us for dinner at [...]

Heading to the Big Apple

The affiliate.com crew is getting ready to leave the winter wonderland of Denver for the Big Apple next week to attend ad:tech New York.  This is always one of the best conferences of the year and we’re excited for the show’s big move to the Javits Center.  While the old venue at the Hilton was [...]

Marketing in Real-Time

by Tom Wozniak, Director of Marketing
Last week, many web surfers and TV viewers were glued to their screens as they watched a flying saucer shaped balloon floating thousands of feet above the eastern Colorado plains.  In case you missed it, here is a quick summary of the event.  A weird looking, saucer shaped, experimental weather [...]